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Snap! Instagram Brings Your Brand To Life

It appears that each year there is a new social multimedia “star. ” Facebook, Tweets and LinkedIn rose to stardom in recent years, and 2012 the yr of Pinterest. Now, Instagram is gunning for top billing.

What opportunities will this present to marketers?

With all the Instagram community booming, big companies and companies like Starbuck, MTV, Coleman and Marc Jacobs, to name simply a few, are jumping on board strongly adopting the mobile photography iphone app into their marketing strategies. 

According to Merely Measured, 59% of the Top 100 Global Interbrand Brands already have Instagram accounts. And based on the Instagram blog, the two-plus-year-old platform reaches over 100 million active users each month. Compare that to Twitter, which got destroyed the 200 million tag after six years.

What makes Instagram different from other social media sites? Most evident is that must be almost totally photo-based. But over and above that, its simplicity makes it an efficient vehicle for engaging consumers since they can express themselves from anywhere, anytime.

Why should your business use Instagram?

Visual content is expected to be a major trend in 2013. Photos appeal to emotions, and resonate across cultures. In fact, whenever we have a look at social networks overall, photographs drive more engagement than any other form of content. On Facebook, for example, photographs have an interaction rate 39% higher than other posts. It is far from surprising, then, to see Instagram rise to recognition so quickly.

If you aren’t looking for inspiration about how precisely to grow your current Instagram community check away examples from four brands that are successfully including the platform within their marketing mix:

? Red Bull – Through a recent Instagram contest Red Bull provided away two tickets to the year’s Red Bull Ruler of the Rock Titles basketball tournament in Bay area. Followers were asked to consider a picture of themselves with a basketball in unexpected locations and indicate their photographs #TakeMeToTheRock. The contest not only acquired followers excited, it also let Red Bull to make a statement to and hook up with the sports community.

? Fiesta from ford – In early on 2012, Fiestagram was one of the first Instagram campaigns executed by a major brand. Ford engaged it is audience with a simple photography competition. Approximately of sixteen, 000 photographs were posted during the seven-week campaign and the promotion received great visibility on Facebook and Twitter as well, with many users linking their social networks.

? Tiffany & Co. – A Jewelry campaign offered followers 3 new photography filters: Jewelry blue, peach, and dark and white. Followers were encouraged to tag photographs of themselves and their significant others (#TrueLovePictures) and Tiffany featured a variety on its “True Love in Pictures” website. The time and effort empowered Tiffany to give their followers relevant, brand-related content, while also inviting those to take part in the experience.

? Comodo – The Soho, NY eatery lately created an “Instagram menu” by asking clients to snap photographs with their meals and tag these the hashtag #comodomenu. Nowadays, diners and curious possible customers at this Asian American restaurant can enjoy a more interactive eating experience by searching the hashtag to see photographs of the restaurant’s programs.

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