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Social Media Strategy: How Barack Obama Used Multiple Touch Points to Create a Brand

Barack Obama used multiple “touch points” and social press platforms to create a brand that was a key ingredient to being successful the Presidency in 08. His brand strategy is a case study for marketers to study in creating brand in a New Media Age. Chief executive Obama’s branding strategy is something this is a distinct paradigm change from previous sociable media strategy and printing. It is basic technique for a company to incorporate their websites with interpersonal media platforms. What Director Obama did that is different is that this individual created a web site, MyBO. com that performed as a mini-facebook, a mini-social platform. He out of cash new ground in the use of social multimedia in branding. Private companies should study Barack’s strategy to understand how to create a world-class brand almost overnight. Within our period this is important for a marketer because there are many, many products. For a product to be chosen from the various, it has to have a strong brand. Just how does a startup, which is what Barack’s marketing campaign was, create a strong brand when the startup company has limitations in capital? Social Media has proven a new age. Sociable Media is promoting how modern marketing is done—but a marketer requires a strategy to succeed and that strategy revolves around the proper use of multiple “touch points”. how to use social media right

At this point I think some important introductory comments have to be made. President Obama is a lightning pole. As in all political figures there are many people who like him and there are many who don’t. This article is not only a political statement, one way and also the other, for President Obama. This article is about social mass media branding strategy. Irregardless of exactly where you stand in the political range, even Barack’s greatest detractors say his social press strategy was a basic use of social press to create a brand. 

When I speak about creating “brand”, please don’t read this as a negative statement of our politics system and our way of electing presidents. Internet marketers should study political promotions as they are classic studies in the creation of world class brands. In each political cycle, a sizable group of individuals emerges formerly. Only one can be elected. A prospect must quickly distinguish themselves from the rest of the political field. The American people are not ridiculous. American elections are an sort of the perception of crowds. To be elected a prospect must show that he’s different from the rest of the candidates, of course, if elected can do a greater job than the others in the field. To win the North american Presidency, a prospect must be an expert in creating brand awareness, creating a value proposition, and brand positioning. Winning the Presidency is not unlike creating a new product, and creating the brand for that product to be successful in the marketplace. This is why studying Barack Obama’s sociable media strategy is important. Barack Obama is related to a tiny startup creating a product, but having significant limitations in name recognition and capital.

In old media, a startup company couldn’t afford a huge advertising campaign to create brand. Social Media has improved that. Social websites has created a “Perfect Storm”. To create a brand, a marketer has to have scale and presence. A lot of men and women have to know with regards to your product, and a marketer must be able to engage those large sums of men and women at the actual minute that a purchasing decision is going to be made. Social Media allows a marketer to do exactly that. Perhaps 1/4 of the world’s population belongs to a social media look, and almost all of the major social media platforms are integrated. From those places, a marketer can watch what a consumer does indeed during their day. This kind of tracking allows an internet marketer to target the specific consumers that are considering the marketer’s product. A marketer can now aim for an individual at the precise time that a purchase is going to made.

Barack Obama was one of the initial significant marketers to understand the tremendous communication capabilities, database software management, and keeping track of talents a social press platform affords an online marketer. Barack Obama understood that he could engage large amounts of men and women simultaneously over many “touch points”. When ever his campaign first started, Barack had no name recognition and no money. Hilary Clinton had both. Barack understood the pushes that social media programs unleash to an online marketer. He realized, far better than anyone else, that his limitations were slight. Barack noticed that sociable media platforms gave him the tool that this individual needed to create a major brand almost immediately. Ahead of the Obama campaign, sociable networks been seen in as just that—a social network. Anywhere you came to carry out with your friends, share pictures, and just basically have fun. To a limited extent the Howard Dean campaign used interpersonal networks to raise money in 2004, but not at the scale that Barack Obama did.

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